The Hershey Company
Designed and created packaging for The Hershey Company. This includes Hershey's Chocolates, Hershey's Kisses, KitKat, Reese’s, Cadbury, Twizzlers, York, Jolly Rancher and many more. I was either creating packaging from the ground up, working with other design agencies to flush out a new pack line, such as Hershey's Gold, Reese's new IC and KS or working with the final mechanical files for Print Production and Release. I was also responsible for rendering out concepts into 3D models that were presented to The Hershey Company.
Worked with Legal Copy & Tight Restrictions in some cases
Hershey's Kisses 1.45OZ 4 Pack Travel Exclusive
This 1.45oz 4 pack exclusive travel pack is intended for consumers on the go, traveling to and from their destinations. You would typically see this pack in an airport. I was responsible for creating the color palette and sleeve layout.
Hershey's Candy Coated Milk Chocolate Mini Eggs
I was responsible for concepting and creating an Easter themed pack that matched the architecture that has been established for the resealable packs. I created the color palette, falling product shot and later created the mechanical files for production.
Hershey's Holiday Mix Tin
I was responsible for concepting and creating a Holiday themed mix tin. I created the color palette, custom typography and later created the mechanical files for production.
Heather Craft • 2020