The Hershey Company
Designed and created packaging for The Hershey Company. This includes Hershey's Chocolates, Hershey's Kisses, KitKat, Reese’s, Cadbury, Twizzlers, York, Jolly Rancher and many more. I was either creating packaging from the ground up, working with other design agencies to flush out a new pack line, such as Hershey's Gold, Reese's new IC and KS or working with the final mechanical files for Print Production and Release. I was also responsible for rendering out concepts into 3D models that were presented to The Hershey Company.
Graphic Design
Package Design
Brand Development
Color Palette
SKU development
3D renderings
Worked with Legal Copy & Tight Restrictions in some cases
Hershey's Kisses 1.45OZ 4 Pack Travel Exclusive
This 1.45oz 4 pack exclusive travel pack is intended for consumers on the go, traveling to and from their destinations. You would typically see this pack in an airport. I was responsible for creating the color palette and sleeve layout.
Hershey's Candy Coated Milk Chocolate Mini Eggs
I was responsible for concepting and creating an Easter themed pack that matched the architecture that has been established for the resealable packs. I created the color palette, falling product shot and later created the mechanical files for production.
Hershey's Holiday Mix Tin
I was responsible for concepting and creating a Holiday themed mix tin. I created the color palette, custom typography and later created the mechanical files for production.
©
Heather Craft • 2020