What if you could experience adventure in a new way? What if adventure could take you anywhere? The Oru Kayak is an origami inspired, foldable Kayak that allows you to take it, store it, or unfold it anywhere. This campaign was built around the concept of showing the audience a new way to Kayak. It appeals to the audiences of new and experienced Kayakers by explaining how easy, light, storable and strong these Kayaks are.